Buffalo wild wings now adds a cheese burger to their menu. Doesn't seem to make much sense since they are known for their wings and have never had a burger or anything like it before on their menu. Why the change and such a huge emphasis on the product in the media?
The reason for the change was because in 2017 and 2018 the brand was struggling to grow. They said that they struggled to meet the expectations of millennial's. So this sparked some huge change in the company that all started in march of 2019 for the start of the busiest weeks of the year for Buffalo Wild Wings. this was an extremely bold move by the companies CEO but he believed that this time would make the biggest impact because they will be in front of the most number of people.
This turned out to be a huge success. the burger has become the hottest selling item on the menu other than the wings of course. B-Dub's also introduced several other items that have made a huge splash like new salsa, new queso, new ultimate nachos, and many changes to their beverage menu. This has helped the company grow like they did back in 2012.
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