Buffalo Wild Wings has done some fantastic things to change their landscape to make sure that they stay on top of the sports bar game. They have made vast improvements to their menus and their menu options and even what their waiters/waitresses attire is which their old uniform used to be a huge staple for them. But in order to stay on top there are a few things that Buffalo Wild Wings will need to do in order to improve.
One thing that Buffalo Wild Wings need to do is increase their social media presence. Right now they do not do much on social media. I think this is a big mistake for the sports bar. So many companies make their name just by posting sports clips and other things on facebook, twitter, and instagram. if Buffalo wild wings could promote their brand on social media it would be huge. I think a great strategy would be to post advertisements with coupons that can be used at the restaurant that way the company has a better idea of who is using the ads and if they are useful or not.
The Bob Menery partnership was huge for the company because of his huge social media presence. I think if Buffalo Wild Wings could work with Barstool sports they would maximize their potential for social media marketing. Barstool has millions of follows across Facebook, twitter, and instagram and if they would post just a few funny buffalo wild wing advertisements it would help Buffalo wild wings out tremendously.
